Creative Media & Digital Strategy at CBU
A showcase of my contributions in the Spiritual Life office through digital media.
During my time at California Baptist University, I’ve helped shape the voice, presence, and creative impact of Spiritual Life’s branding on campus. From managing and growing our Instagram, to producing media for chapels and campus events, I’ve built digital strategies that connect with students and elevate CBU’s message.
INcreasing & elevating our online presence
Built various marketing assets & tools for our yearly, student-centric service opportunities. Videos being the most effective
Summer service projectS
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Led a team of nine to East Asia and captured various professional-grade content while there. Photos & Videos
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Helped build our landing page for Summer Service Projects with informational videos and layout.
Created all the media to promote, to host and to recap our conference in 2024 & 2025
Great commission Conference
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Various online promotional material to encourage students to register like reels, photos and carousel posts
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I built the branded slide deck, videos shown and merch sold
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Created an online archive for students that missed out and special moments like images and quotable lines
This was an initiative our team and I built to help students see that there’s always space to growth alongside what our office offers.
Stepping into Growth
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The Director of Digital Ministry and I worked together to build the direction for how we wanted to inspire students
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Worked with the Director of Digital Ministry to plan and execute a short film showing the heart behind “Stepping into Growth”. I directed and filmed this and worked with the Director of Digital Ministry to edit and finalize it.
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I built images to pair with this initiative and to be used as assets for graphics
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We led in our student workers as they designed and finalized all graphics
